Who is this for? +
Two kinds of people. Independents and small-business owners who want AI to finally move their work forward but keep losing time on it. And employees who feel threatened by AI, or lost with it. What they share: something concrete to move forward, and the will to do it themselves. It's not for you if you have nothing specific to work on, if you want it done for you, or if you're hunting for the magic prompt. Not sure? Take the 2-min self-check - it settles it.
What can I expect at the end of the program? +
Something real that runs, built by you - and the method to build the next one without me. You'll know how to start, how to steer when the AI drifts, and how to check what you validate. What I don't promise: a guaranteed business outcome - that depends on you, which is exactly why we do the free Fit Check first. The goal isn't three good sessions; it's that you don't need a fourth.
What does it cost? +
€500 for a single unblock session. The 3-session journey is €900 at the founder rate (first 5 clients), then €1,200. No VAT: I'm under the small-business VAT exemption (Dutch KOR scheme), so the price shown is the final price - nothing gets added on top. The 30-minute Fit Check call before is free.
How does the Fit Check work? +
A free 30-minute video call. No pitch: we look at one of your real blockers, I tell you what I see, and we decide together whether to work together. If it's not a fit, I'll say so - and that's where it ends.
How does a session work? +
Online, over video, on your screen and what's already on your plate - a project, a recurring task, a piece of your job. You walk me through it, I think out loud, we refine, we do it together, then you do it on your own. I never touch your keyboard.
How long is the program? +
The journey is 3 sessions of 90 to 120 minutes, spaced over 3 to 6 weeks. You can also book a single session to unblock one thing.
Is there a minimum level required? +
No. Having used Claude or ChatGPT helps, but it's not required - we start from where you are, on your real work. And if you feel it's already too late to catch up: it isn't. The people who seem ahead mostly started earlier, not smarter. The one practical thing: for the working sessions, work on your own paid plan (claude.ai, or Claude Code if you write code). Free tiers tend to run out mid-task, and it's the tool of your trade - it stays yours after we're done. The Fit Check itself costs you nothing.
Can I learn to use AI at work without knowing how to code? +
Yes. Most of the program works fully no-code, in claude.ai. Only three things are code-only (terminal, Git, parallel agents); everything else has a no-code path.
What's the difference between AI coaching and an AI course? +
A course gives you content to watch; coaching works on your real problems. 1:1, no video library, no Slack/Discord community, no weekly homework. You leave capable of continuing without me - that's the whole point.
My work is specialized (legal, finance, creative). Will this fit? +
You know your field better than I do - good. I'm not here to teach you law or finance; I work on how you ship with AI, on your real cases. Your expertise stays yours - we just make it move faster.
Will you need access to my files or my company's data? +
No. We work on your real case - a project, or a piece of your job - but we never touch real client or company data, or any irreversible action during the session: we stop at the guardrail. What you build stays yours. And nobody at your company needs to know we're working together - this is your coaching, not your employer's.
What if it doesn't work for me? +
The real safety net is upstream: we only start after the free 30-minute Fit Check, once we both know it fits. By the time you pay, the "is this for me?" question is already settled. You also have the EU 14-day right of withdrawal before we start. And if you stop a parcours partway through, you only pay for the sessions you've actually had, at the single-session rate (€500), never more than the full parcours price. A one-off session, once it's done, isn't refundable.
How do I reach you outside the fit check? +
For everything else - a question, a partnership, a collab idea, a podcast invite - there's the contact form. I reply within 48h.